29 May 2015
Madhuri Dixit in soup for endorsing Maggi, served FDA notice
Published 29 May 2015
Why not something similar for celebrities like Anupam Kher for endorsing Vigneshwara Developers? Real estate endorsements should also be under scrutiny.
Dehradun: Bollywood actress Madhuri Dixit seems to have landed in a soup for endorsing Maggi with the Haridwar Food and Drug Administration on Friday serving a notice to her on the claims made in the advertisement.
A screengrab from the Maggi ad. Image Courtesy: YouTube
The notice seeks a report from the actress within 15 days on claims made in the advertisement regarding the nutrition value of the '2-minute noodles', an official of Haridwar Food and Drug Administration said.
Maggi recently came under the scanner after samples collected by Uttar Pradesh Food Safety and Drug Administration were reported to be containing Mono Sodium Glutamate (MSG) and lead more than the permissible limits.
Nestle India was asked to withdraw a batch of the popular snack from the market by the authorities in Uttar Pradesh recently.
Dixit has been asked to explain how Maggi is good for health and the basis of making the claims.
If the actress fails to respond to the notice within the stipulated time frame, a case could be registered against her, Food Security Officer Mahimanand Joshi said.